In the first week of September 2024, a unique campaign film was produced for one of Turkey’s largest e-commerce platforms, Hepsiburada. The campaign featured the iconic Hepsiburada Orange Truck traveling through various districts of Istanbul, distributing discount coupons to people who scanned the QR code on the truck or had their Airdrop turned on. To bring this project to life, Line Production Turkey was responsible for the film’s production. The filming took place in prominent locations such as Kadıköy, Bağdat Avenue, Kartal, and Maltepe, capturing the spontaneous reactions of people as they interacted with the truck.

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