LPT’s Major Collaboration with Hepsiburada: The “Orange Truck” Campaign Comes to Life on the Streets of Istanbul
LPT’s Major Collaboration with Hepsiburada: The “Orange Truck” Campaign Comes to Life on the Streets of Istanbul
In September 2024, Hepsiburada launched its highly anticipated Orange Truck campaign, attracting significant attention across various districts of Istanbul. As one of Turkey’s largest e-commerce platforms, Hepsiburada teamed up with Line Production Turkey’s professional team to execute this exciting project. The campaign featured the iconic Hepsiburada Orange Truck traveling through popular areas of Istanbul, distributing digital discount coupons to people who scanned QR codes or activated their Airdrop.
Filming Took Place in Iconic Locations Across Istanbul
The campaign was shot in prominent neighborhoods such as Kadıköy, Bağdat Avenue, Kartal Coastline, and Maltepe. The Line Production Turkey team meticulously handled every phase of the project, capturing spontaneous interactions with the public during the 1-day shoot.
Successful Management of the Project
The creative direction and cinematography of the campaign film were led by Eren Yıldız, who managed the entire process. The shoot, which lasted for 11 hours, was completed within a single day. The Line Production Turkey production team, led by Uluç Yemen Aslan and Ersin Akpınar, expertly coordinated all logistics to ensure the smooth execution of the project.
Hepsiburada’s Social Media Received Significant Attention
The campaign film was widely shared across Hepsiburada’s social media accounts and other digital marketing platforms, reaching a broad audience. The project not only increased Hepsiburada’s brand visibility but also engaged customers in a direct and meaningful way. By capturing natural, unscripted reactions from people interacting with the truck, the campaign strengthened Hepsiburada’s customer relationship strategy.
The Campaign Film Strengthened Hepsiburada’s Digital Marketing Strategy
This successful collaboration between Line Production Turkey and Hepsiburada enhanced the brand’s digital marketing efforts. The project was not only a creative film but also facilitated a closer, more genuine connection between Hepsiburada and its audience. The Orange Truck campaign stands as an inspiring example for other brands in the industry.
Visit the campaign here