LEGO 90th Anniversary: The Boundless Power of Creativity

As Deimos Brands Group, we are proud to be part of the special project prepared for the 90th anniversary of LEGO, one of the world’s most beloved brands.

For ninety years, LEGO has inspired millions of people to turn their imagination into reality. On this journey from childhood to adulthood, LEGO has become not just a toy, but also a language of creativity. This special campaign, launched to mark the 90th anniversary, perfectly reflects this spirit.

Istanbul’s Energy Meets the World of LEGO

Line Production Turkey (LPT) flawlessly delivered full-scope production services for the LEGO commercial. Filmed in close collaboration with Denmark’s leading agency Hobby Films and visionary director Oskar Bard, the shoot brought together Istanbul’s energetic and modern locations with LEGO’s iconic brand universe.

Filmed in 2022 at Cityspace locations in Istanbul, the dynamic atmosphere of the city was masterfully blended with LEGO’s creative world. LPT took charge of every critical step, from managing permits and location scouting to coordinating teams, renting equipment, and handling all on-set logistics, delivering a world-class production that exceeded expectations.

International Power Alliance

This project not only celebrated LEGO’s 90-year legacy, but also reaffirmed Istanbul’s status as a unique filming location for advertising productions. It further solidified Line Production Turkey’s position as a strong and reliable production partner delivering flawless projects on an international scale.

We, as the Deimos team, were also part of the creative process to celebrate this meaningful milestone for LEGO. During the production process in Turkey, we focused on creating content that was consistent with the brand’s global vision, but also enhanced with local touches.

We see this project, carried out in collaboration with LEGO, as one of the important steps we have taken towards turning brands’ dreams into reality.

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