Energy Takes the Court: Sponsor x Line Production Turkey

*Line Production Turkey delivered the complete Istanbul production for Sponsor’s 2023 commercial campaign, bringing together one of Thailand’s leading sports drink brands with Thai national volleyball stars Ajcharaporn Kongyot and Chatchu-on Moksri.*

Produced in collaboration with Advertising Production Thailand, the commercial was filmed at Istanbul’s *Burhan Felek Volleyball Stadium*, combining the intensity of professional sport with Sponsor’s energetic brand identity. Line Production Turkey managed the full production process in Istanbul, including location coordination, production preparation, shooting logistics and all on-set operations. ([Line Production Turkey][1])

### Thai Volleyball Stars in Istanbul

At the heart of the campaign were *Ajcharaporn Kongyot and Chatchu-on Moksri*, two of Thailand’s most recognized international volleyball players.

Sponsor had selected the athletes as brand ambassadors as part of its wider sports-marketing strategy. TCP Group, the company behind Sponsor, described the brand at the time as Thailand’s leading sports drink, holding more than 90% market share.

The partnership gave the campaign an authentic connection to professional sport, allowing the commercial to communicate energy, performance and determination through athletes already strongly associated with volleyball audiences in Thailand.

### Produced at Burhan Felek Volleyball Stadium

The commercial was shot at *Burhan Felek Volleyball Stadium in Istanbul*, one of Türkiye’s best-known venues for professional volleyball.

The setting provided a natural environment for the campaign, allowing the production to combine authentic sporting elements with a highly controlled commercial-film aesthetic.

For *Line Production Turkey*, the project required the coordination of an international client, professional athletes, local crews, technical departments and a demanding sports-location production schedule.

From initial preparation through the final shooting day, LPT handled the production locally in Istanbul.

### International Sports Production in Türkiye

The Sponsor commercial demonstrates how Istanbul can serve international brands not only as a visual filming destination, but also as a practical production hub for campaigns involving global athletes and specialized locations.

Through experienced local crews, production infrastructure and international project management, *Line Production Turkey* continues to provide foreign agencies and production companies with end-to-end production services in Türkiye.

The project also reflects the wider capabilities of the *Deimos Brands Group* ecosystem. Deimos Talent supported the campaign through talent selection and coordination, while Line Production Turkey led the production execution in Istanbul.

The result was a dynamic international sports commercial connecting a major Thai brand, world-class volleyball talent and Istanbul production expertise in one campaign.

*Project Credits*
Client: Sponsor
Market: Thailand
Production Company: Line Production Turkey
International Partner: Advertising Production Thailand
Talent: Ajcharaporn Kongyot & Chatchu-on Moksri
Talent Management: Deimos Talent
Location: Burhan Felek Volleyball Stadium, Istanbul
Type: Commercial
Year: 2023

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