Booking.com “Meet Hayriye” — A Cappadocia Story

*Line Production Turkey line produced Booking.com’s “Meet Hayriye” commercial in Cappadocia, bringing the real story of Turkish hotel owner Hayriye and her distinctive approach to hospitality to an international audience.*

Produced for *Dare Creative* and filmed in 2019, the project placed one of Türkiye’s most recognizable destinations at the heart of an authentic hospitality story. Line Production Turkey’s official project archive lists the film as a Booking.com commercial shot in *Cappadocia*, with LPT serving as the local line production company.

## Meet Hayriye

The film centers on *Hayriye, owner of Lamihan Cave Hotel in Cappadocia, who had been recognized as a 2018 Booking.com Traveller Review Award winner*.

Booking.com introduced her boutique cave hotel with an exceptional *9.9 out of 10 guest rating*, highlighting the personal touches behind its success: homemade breakfast, authentic design and traditional Turkish hospitality.

Rather than relying on a conventional advertising narrative, Meet Hayriye puts a real host and her relationship with guests at the center of the story.

That approach gives the film a strong emotional connection to Booking.com’s wider accommodation ecosystem: behind every property is a person, a story and an experience that travelers remember.

## Hospitality at the Heart of Cappadocia

Located in *Ortahisar, Cappadocia*, Lamihan Cave Hotel had built a reputation around highly personal service and an intimate guest experience.

Independent traveler reviews from the same period repeatedly mention Hayriye’s hospitality, homemade breakfasts and the feeling of being welcomed as a guest rather than simply treated as a customer.

These qualities made her story a natural fit for a Booking.com film focused on the people behind memorable stays.

Against Cappadocia’s extraordinary landscape of rock formations, cave architecture and hot-air balloons, the production also provided an opportunity to showcase one of Türkiye’s most internationally recognized filming and travel destinations.

## Dare Creative x Line Production Turkey

For the Türkiye production, *Line Production Turkey worked with Dare Creative*, providing the local line production infrastructure required to execute the film in Cappadocia.

Producing in Cappadocia requires careful local coordination, particularly when working around distinctive historical environments, natural landscapes and tourism activity.

For Line Production Turkey, the project represented exactly the type of international production the company has built its reputation around: connecting foreign creative teams and global brands with local knowledge, crews and production resources in Türkiye.

## A Real Turkish Story for a Global Travel Brand

What makes Meet Hayriye distinctive is its simplicity.

There is no fictional character at the center of the campaign. The film tells the story of a real Turkish hotel owner whose success was built around hospitality, attention to detail and the experience she created for her guests.

For *Booking.com*, this transformed an accommodation listing into a human story.

For *Line Production Turkey, it created an opportunity to help bring both Hayriye’s story and the visual identity of Cappadocia* to an international audience.

A global travel brand.
A real Turkish host.
One unforgettable Cappadocia story.

### PROJECT CREDITS

*Client:* Booking.com
*Project:* Meet Hayriye
*Creative / Production Partner:* Dare Creative
*Türkiye Line Production:* Line Production Turkey
*Featured Host:* Hayriye
*Property:* Lamihan Cave Hotel
*Location:* Cappadocia, Türkiye
*Type:* Commercial / Branded Content
*Year:* 2019

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