TECNO CAMON 30 Series Türkiye Launch — An Integrated Deimos Brands Group Campaign

ARTICLE

Deimos Creative led the event and marketing operations for TECNO’s landmark CAMON 30 Series launch in Türkiye, working alongside Deimos Talent for influencer and celebrity engagement and Line Production Turkey for production support.

Held on 11 June 2024 at The Seed, inside Istanbul’s Sakıp Sabancı Museum, the event represented a significant milestone for TECNO: the brand officially described it as its first launch event in the Turkish market. The CAMON 30 Series was introduced under the local campaign theme “Her Açıdan Senin Hikayen” — “Your Story from Every Angle.”

A LANDMARK TECNO LAUNCH IN TÜRKİYE

The scale of the event reflected TECNO’s growing ambitions in Türkiye.

According to TECNO Türkiye, more than 300 guests attended the launch, including approximately 180 business partners, more than 30 celebrities, over 50 members of the media, as well as technology and fashion content creators. Guests were able to experience the CAMON 30 Series alongside other products from TECNO’s expanding technology ecosystem.

The event also featured live jazz performances, a cocktail reception and technology showcases including TECNO’s Dynamic 1 robotic dog, laptops and audio products, transforming the launch into a broader brand experience rather than a conventional product presentation.

DEIMOS CREATIVE: FROM EVENT TO MARKETING

Deimos Creative managed the wider event and marketing framework surrounding the CAMON 30 Series launch in Türkiye.

The objective was not simply to unveil a new smartphone, but to build a coordinated communication ecosystem around TECNO’s positioning in the Turkish market — connecting the physical launch with content, media, social communication and influencer-driven visibility.

This strategy aligned closely with TECNO’s broader message around the CAMON 30 Series. The range was introduced with a particular emphasis on mobile imaging, AI-supported features and content creation, including 50MP camera systems, AMOLED displays and advanced imaging technologies.

DEIMOS TALENT: 37 CREATORS, ONE SOCIAL HACK PROJECT

Alongside the launch, Deimos Talent managed the talent and influencer dimension of the campaign through the TECNO Social Hack project.

A network of 37 influencers and public figures was brought together to create content around TECNO and CAMON 30, allowing the brand message to be communicated through different personalities, audiences and digital platforms.

Deimos Talent’s own portfolio confirms that 37 creators took part in the TECNO project, each interpreting the brand from their own perspective.

The wider Social Hack strategy was designed to take the campaign beyond traditional influencer advertising, creating content across Instagram, TikTok, YouTube and other digital environments. Deimos Creative describes the project as a large-scale Social Hack activation built around creator-led storytelling and a multi-channel digital strategy.

AHMET CAN HOSTS THE CAMON 30 LAUNCH

Technology journalist and television presenter Ahmet Can hosted the CAMON 30 Series launch, helping introduce the new product family and its technology to guests at The Seed.

The relationship continued beyond the physical launch.

CAMON 30 Pro 5G was subsequently featured on Ahmet Can’s technology program Tekno Hayat on NTV, where TECNO Türkiye Marketing Director Enes Pehlivan discussed the company’s investments and future plans in Türkiye while Ahmet Can tested the CAMON 30 Pro 5G on the program.

This extension from the launch stage into mainstream technology media helped give the campaign a longer communication life beyond a single event.

LINE PRODUCTION TURKEY: PRODUCTION SUPPORT

Line Production Turkey provided production support for the launch and its associated content requirements, bringing the operational production capabilities of the Deimos Brands Group ecosystem into the project.

From event filming and interviews to photography and content capture, the production structure was designed to generate material that could continue working across social media, press, digital communication and subsequent brand content.

This multi-disciplinary structure allowed one campaign to connect event management, marketing, influencer relations, talent, media and production through different companies operating within Deimos Brands Group.

MORE THAN A PRODUCT LAUNCH

TECNO’s CAMON 30 launch arrived at an important moment for the company’s growth in Türkiye.

At the time of the event, TECNO Türkiye stated that it had reached approximately 7% market share after three years of active investment in the country, alongside 40% sales growth, and was targeting a market share of approximately 10%. TECNO CMO Laury Bai described the launch as evidence of the company’s strong commitment to the Turkish market.

For Deimos Brands Group, the project demonstrates the advantage of an integrated structure in which different specialist companies can work around a single brand objective.

Deimos Creative led event and marketing strategy.

Deimos Talent connected the campaign with 37 influencers and celebrities.

Line Production Turkey provided production support.

Together, they helped transform the CAMON 30 Series launch from a one-night event into a wider brand communication platform.

One launch. Three Deimos companies. Hundreds of guests. A campaign designed to live far beyond the event itself.

PROJECT CREDITS

Client: TECNO Türkiye
Project: CAMON 30 Series Türkiye Launch
Campaign Theme: Her Açıdan Senin Hikayen
Date: 11 June 2024
Venue: The Seed, Sakıp Sabancı Museum, Istanbul
Event & Marketing: Deimos Creative
Influencer & Celebrity Management / Social Hack: Deimos Talent
Creators & Influencers: 37
Production Support: Line Production Turkey
Host: Ahmet Can
Attendance: 300+ Guests
Business Partners: Approx. 180
Celebrities: 30+
Media Representatives: 50+
Market: Türkiye