Deimos Film Brings Türkiye Sigorta’s “Sigortanız Biziz” Campaign to Life

*Deimos Film, a Deimos Brands Group company, joined forces with Onsıfır Production to produce Türkiye Sigorta’s new advertising campaign, developed by Renosans İstanbul and directed by acclaimed commercial director Hakan Yakıcı.*

Built around Türkiye Sigorta’s *“Sigortanız Biziz”* brand message, the campaign transforms the uncertainties of everyday life into a cinematic story about trust, protection and being there when it matters most. The films begin with familiar, positive moments before unexpected situations change the course of everyday life — positioning Türkiye Sigorta as the reassuring force that helps life return to its natural rhythm. ([Marketing Türkiye][1])

## A Cinematic Story About Trust

Rather than approaching insurance communication through conventional product messaging, the campaign places people and real-life situations at the center of the narrative.

Under the direction of *Hakan Yakıcı, the films combine natural performances, understated emotion and a sophisticated cinematic language. Director of Photography **Veli Kuzlu* helped shape the campaign’s distinctive visual identity, while actor *Necip Memili* provided the voice-over. ([Marketing Türkiye][1])

The creative concept was developed by *Renosans İstanbul, Türkiye Sigorta’s advertising agency, while the production was carried out through the collaboration of **Onsıfır and Deimos Film*.

For Deimos Film, the campaign also represented an important milestone as one of the company’s first major commercial productions in Türkiye under the *Deimos Brands Group* structure. ([Deimos Brands Group][2])

## Large-Scale Commercial Production in Türkiye

Behind the simplicity of the finished films was a substantial production operation.

According to Deimos Brands Group’s published production notes, approximately *120 professionals* from different departments worked together during an intensive *two-day shoot*, demonstrating the scale of coordination required to deliver the campaign at the expected broadcast standard. ([Deimos Brands Group][2])

From pre-production and location coordination to technical execution and on-set management, *Deimos Film and Onsıfır Production* worked as an integrated production team to translate Renosans İstanbul’s creative vision into a cohesive series of commercial films.

The post-production process was completed by *İmaj, while the campaign music was produced by **Jingle House*. The campaign was rolled out across television, digital, social media and outdoor channels. ([Marketing Türkiye][1])

## “Sigortanız Biziz”

The campaign is centered around two complementary ideas: *“Dediğimizi Yaparız”* and *“Sigortanız Biziz.”*

Together, these messages reinforce Türkiye Sigorta’s promise of reliability — presenting insurance not simply as a transaction, but as a long-term relationship built on responsibility and trust. ([Marketing Türkiye][1])

That philosophy also shaped the visual approach of the films. Instead of exaggerated advertising language, the campaign uses recognizable situations and emotionally grounded storytelling to communicate the feeling of having dependable support when life takes an unexpected turn.

## A Strong Creative and Production Partnership

The Türkiye Sigorta campaign demonstrates the strength of a production model in which agency creativity and experienced production teams operate as one coordinated structure.

*Renosans İstanbul* developed the campaign strategy and creative concept; *Hakan Yakıcı* translated that vision into film; and *Onsıfır & Deimos Film* brought the production to life with a large-scale team and international production standards.

For *Deimos Film, the project represents another step in building a portfolio of high-end **commercial film production in Türkiye*, combining creative storytelling with the production infrastructure and operational expertise of Deimos Brands Group.

The collaboration also reflects Deimos Film’s broader ambition: to become a trusted production partner for leading brands, agencies and international creative teams seeking premium advertising and film production capabilities in Türkiye.

### Project Credits

*Client:* Türkiye Sigorta
*Campaign:* Sigortanız Biziz
*Advertising Agency:* Renosans İstanbul
*Production:* Onsıfır & Deimos Film
*Director:* Hakan Yakıcı
*Director of Photography:* Veli Kuzlu
*Voice-over:* Necip Memili
*Post-Production:* İmaj
*Music:* Jingle House
*Media Agency:* Native Medya
*Production Country:* Türkiye

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