Deimos Journal / Project

Arçelik CreamUp & Telvesso: Everyday Innovation

Ideas. Brands. People.
A brighter tomorrow.

Deimos Brands Group is pleased to present two commercial film projects developed for Arçelik’s CreamUp Ice Cream Maker and Telvesso Coffee Machine, bringing the brand’s approach to innovation and contemporary living to the screen.

Created by Deimos Creative and produced by Deimos Film, the films were directed by Hakan Yakıcı. The collaboration combined strategic creative development with a carefully constructed production process, giving each product a distinct visual identity while remaining connected to Arçelik’s established brand world.

For Telvesso, the narrative was shaped around the precision, atmosphere, and pleasure of preparing coffee. CreamUp introduced a brighter and more expressive world, focusing on creativity, freshness, and the experience of making homemade ice cream. Rather than relying on conventional product demonstrations, both films were built around the emotions and lifestyle moments associated with each product.

Close attention was given to composition, lighting, art direction, product details, and movement throughout the production. These elements allowed the functionality and design of the products to become part of the storytelling, creating films that feel both informative and visually engaging.

The project demonstrates how the different disciplines within Deimos Brands Group work together to build a cohesive communication experience. Through the creative direction of Deimos Creative and the production expertise of Deimos Film, Arçelik’s product innovation was translated into two distinctive films with a clear, modern, and refined screen presence.