Uğur Bilgin for Emlak Katılım — “Ev Sahibi Olmanın Yeni Adresi”

Created for *Emlak Katılım Tasarruf Finansman*, the campaign introduces a new approach to home, vehicle and workplace ownership built around accessible, interest-free financing solutions and the assurance of Emlak Katılım.

The campaign supports the institution’s wider positioning around “Köklü Miras, Güçlü Gelecek” — “Deep-Rooted Heritage, Strong Future” and communicates a simple proposition: enabling people to work toward owning a home, vehicle or workplace without taking out a conventional bank loan or bearing interest costs. Public campaign communications position Emlak Katılım Tasarruf Finansman as the “new address” for ownership, with payment plans structured according to customers’ budgets.

## Uğur Bilgin Brings a Human Face to the Campaign

At the center of the film is *Uğur Bilgin*, whose approachable screen presence gives the financial message a warmer and more accessible character.

Rather than presenting participation finance through technical language, the commercial translates the proposition into an everyday story that audiences can immediately understand: the desire to own a home and the possibility of reaching that goal through an alternative financing model.

Under the direction of *Hakan Yakıcı*, the campaign combines performance-led storytelling with a clean and contemporary advertising language. The film balances the institutional reliability of Emlak Katılım with an approachable tone designed to connect with a broad audience.

## Directed by Hakan Yakıcı, Produced by Deimos Film & Onsıfır

The campaign was creatively developed by Co.brand, while Onsıfır and Deimos Film jointly handled the production.

Director *Hakan Yakıcı* led the film’s visual storytelling, working with Director of Photography Veli Kuzlu, while İMAJ handled post-production. The publicly released project credits identify the campaign as a 2025 television commercial production.

For *Deimos Film*, the project represents another major commercial production developed within the broader Deimos Brands Group production ecosystem and another collaboration bringing together an established Turkish brand, agency creativity and experienced production talent.

The campaign also demonstrates Deimos Film’s ability to produce advertising work in Türkiye across highly regulated and communication-sensitive sectors such as finance, insurance and participation banking—where the creative message must remain engaging while communicating trust and clarity.

## A New Model for Home Ownership

The campaign is closely connected to the launch and growth of *Emlak Katılım Tasarruf Finansman*, which offers financing models for homes, vehicles and roofed workplaces.

According to the institution’s official information, customers can participate without using conventional credit and without paying interest, choosing payment plans according to their budgets. Its home-financing model is available with both down-payment and no-down-payment options and can be used for property purchases across Türkiye’s 81 provinces.

This proposition forms the strategic foundation behind “Ev Sahibi Olmanın Yeni Adresi.”

Instead of simply advertising a financial product, the campaign communicates a larger aspiration: making ownership feel more attainable.

## Another Strong Commercial Production from Deimos Film

For Deimos Film, the Emlak Katılım campaign reflects the company’s continuing expansion in *commercial film production in Türkiye*, bringing together creative partners, directors, cinematographers, post-production teams and major brands within one coordinated production structure.

The collaboration between *Co.brand, Onsıfır, Deimos Film and Hakan Yakıcı* resulted in a campaign that combines a clear commercial proposition with accessible storytelling and polished production values.

For Deimos Film, it is another example of a simple principle that continues to define its work:

*strong ideas, the right creative talent and disciplined production execution.*

*Project Credits:* Client: Emlak Katılım Tasarruf Finansman · Campaign: Ev Sahibi Olmanın Yeni Adresi

· Starring: Uğur Bilgin · Agency: Co.brand

· Production: Onsıfır & Deimos Film

· Director: Hakan Yakıcı

· Director of Photography: Veli Kuzlu

· Post-Production: İMAJ

· Type: TVC

· Year: 2025.