Türkiye Sigorta “Sigortanız Biziz” — A Campaign Built on Trust

*Deimos Film and Onsıfır joined forces to produce Türkiye Sigorta’s “Sigortanız Biziz” advertising campaign, created by Renosans İstanbul and directed by Hakan Yakıcı.*

Launched in 2025, the four-film campaign focuses on one of the most universal realities of everyday life: unexpected moments can change everything in an instant. Through relatable family stories and health-related situations, the films position Türkiye Sigorta as a reassuring presence that responds when people need support most.

## “Dediğimizi Yaparız. Sigortanız Biziz.”

At the heart of the campaign are two interconnected messages: “Dediğimizi Yaparız” and “Sigortanız Biziz.”

Rather than presenting insurance simply as a financial product, the campaign builds its communication around responsibility, reliability and the long-term relationship between the brand and its customers.

Each film begins within the natural rhythm of family life before an unexpected health issue changes the direction of the story. Türkiye Sigorta then enters the narrative not as an interruption, but as the support system that helps life return to its normal flow.

The campaign specifically communicates Türkiye Sigorta’s health-insurance services, including its hospital and pharmacy network, comprehensive coverage, AI-supported fast authorization processes, 24/7 online services and online physician access.

## Directed by Hakan Yakıcı

The campaign was directed by *Hakan Yakıcı, with cinematography by Veli Kuzlu*.

Yakıcı’s approach gives the films a restrained and human visual language, allowing performance and recognizable everyday moments to carry the emotional weight of the stories.

The creative concept was developed by *Renosans İstanbul, while Deimos Film and Onsıfır* brought the campaign to life through their production partnership. Marketing Türkiye’s published campaign credits list the production as *Onsıfır & Deimos Film*, alongside İmaj for post-production, Jingle House for music and Native as the media agency.

## Four Commercials, Two Days, 120 Professionals

Behind the understated tone of the finished films was a substantial production operation.

According to Deimos Brands Group’s production records, approximately 120 professionals from multiple departments worked across the shoot, with four separate commercials completed over two production days.

For *Deimos Film, the campaign also carried particular significance: it marked the company’s *first commercial production in Türkiye* following the launch of the Deimos Film brand under Deimos Brands Group.

The scale of the production required close coordination between agency, direction, cinematography, production, art, technical and post-production teams while maintaining a consistent visual and emotional language across all four films.

## Turning Insurance Into a Human Story

One of the strengths of “Sigortanız Biziz” is its decision to move away from purely functional insurance advertising.

The campaign speaks first about people, families and the uncertainty of everyday life, and only then about the services designed to support them.

Türkiye Sigorta’s Corporate Communications and Brand Management Director Selda Çamlıbel Özkoyuncu described the campaign as an expression of the company’s belief that insurance goes beyond issuing policies and is ultimately about being a dependable solution partner when customers need support.

That philosophy is translated visually through warm domestic environments, natural performances and moments that audiences can immediately recognize from their own lives.

## A Strong Start for Deimos Film

For *Deimos Film*, the Türkiye Sigorta campaign represents more than a major commercial project.

It establishes the production company’s direction within the *Deimos Brands Group* ecosystem: combining established creative partners, leading directors and cinematographers with the production discipline required for large-scale national advertising campaigns.

Working alongside *Onsıfır, Renosans İstanbul and Hakan Yakıcı*, Deimos Film helped deliver a campaign that communicates a complex service category through clear, emotionally accessible storytelling.

The result is a four-film series built around a simple but powerful idea:

*Life may be unpredictable. Trust should not be.*

### Project Credits

*Client:* Türkiye Sigorta
*Campaign:* Sigortanız Biziz
*Creative Agency:* Renosans İstanbul
*Production:* Onsıfır & Deimos Film
*Director:* Hakan Yakıcı
*Director of Photography:* Veli Kuzlu
*Post-Production:* İmaj
*Music:* Jingle House
*Media Agency:* Native
*Production:* 4 Commercial Films / 2 Shoot Days
*Crew:* Approximately 120 Professionals
*Year:* 2025