Türkiye Sigorta Mobil — Smarter Insurance & Savings in One App

The campaign introduces the renewed *Türkiye Sigorta Mobil* experience, positioning insurance, savings and individual pension transactions within a faster, smarter and more accessible digital ecosystem.

Rather than simply presenting a mobile application, the film reflects Türkiye Sigorta’s wider digital transformation strategy — bringing technology, insurance and financial security together in everyday life.

## Insurance and Savings, Reimagined for Mobile

The campaign focuses on some of the renewed application’s most practical features.

Through Türkiye Sigorta Mobil, users can follow motor insurance claim processes in real time, upload required documents using smart document-processing technology and monitor their BES – Individual Pension System savings journey whenever they choose. The application also integrates Bilge, Türkiye Sigorta’s AI-powered digital assistant, enabling users to ask questions and complete insurance and pension-related processes more quickly.

Türkiye Sigorta has continued to expand the platform with AI-supported functions, personalized pension journeys, simplified fund transactions, transparent claim tracking and tools that make insurance services more accessible from a single mobile environment.

This functional depth gave the commercial a clear creative foundation: technology should make security feel simpler, not more complicated.

## Directed by Hakan Yakıcı

The film was directed by Hakan Yakıcı, with Veli Kuzlu serving as Director of Photography.

The campaign’s publicly available production credits identify *Türkiye Sigorta* as the client and *Renosans İstanbul* as the advertising agency, bringing together an established creative and production team around the brand’s digital communication.

Under Yakıcı’s direction, the commercial uses a clean, contemporary visual language that places the smartphone experience naturally within everyday life. Rather than allowing technology to dominate the storytelling, the film maintains a human tone — reflecting the reassurance traditionally associated with insurance while introducing a distinctly digital experience.

## A Deimos Film & Onsıfır Co-Production

The production was brought to life as a co-production between Deimos Film and Onsıfır.

For Deimos Film, the project continues a growing collaboration with Türkiye Sigorta and Renosans İstanbul while strengthening the company’s portfolio of major commercial film productions in Türkiye.

The production approach combines a polished advertising aesthetic with clear product communication, allowing the functionality of the Türkiye Sigorta Mobil application to remain at the center of the story without losing cinematic quality.

It is also an example of the type of integrated production Deimos Film is building within the Deimos Brands Group structure: bringing together experienced directors, cinematographers, agencies and production partners to deliver national advertising campaigns at a high production standard.

## A Digital Platform Already Reaching Millions

Türkiye Sigorta’s investment in its digital ecosystem goes far beyond a single advertising campaign.

According to the company’s 2024 Integrated Annual Report, the Türkiye Sigorta Mobil application had already reached approximately six million users, demonstrating the scale of the company’s digital transformation and the importance of mobile channels within its customer strategy.

The renewed application further develops this strategy by combining insurance management, savings, individual pension services and AI-supported assistance within a single platform.

This scale gives the Türkiye Sigorta Mobil campaign a broader significance: the film is not simply introducing another digital product, but communicating the evolution of one of Türkiye’s largest insurance ecosystems toward an increasingly integrated mobile experience.

## Technology Meets Trust

At its core, the Türkiye Sigorta Mobil campaign brings together two ideas that have traditionally seemed separate: digital speed and institutional trust.

The application makes complex insurance and savings processes easier to understand and manage, while the commercial translates that promise into a straightforward and accessible visual story.

For Deimos Film and Onsıfır, the project represents another successful collaboration at the intersection of brand communication, technology and premium commercial production.

*Smarter insurance. Easier access. Türkiye Sigorta, now closer than ever.*

### Project Credits

*Client:* Türkiye Sigorta
*Campaign:* Türkiye Sigorta Mobil
*Agency:* Renosans İstanbul
*Production:* Onsıfır & Deimos Film
*Director:* Hakan Yakıcı
*Director of Photography:* Veli Kuzlu
*Production Country:* Türkiye