Honor of Kings — Tencent x Line Production Turkey

Developed by TiMi Studio Group, a Tencent Games subsidiary, Honor of Kings has grown from its original launch in China into one of the largest mobile gaming properties in the world. Tencent describes Honor of Kings as one of its most successful mobile titles, while the game has reached approximately 100 million daily active players. Its international version is published by Level Infinite.

## Bringing the Honor of Kings Universe Into Live Action

The “Happy Holidays” commercial translates the colorful and highly recognizable Honor of Kings universe into a live-action production, combining character-driven visuals, gaming culture and the celebratory energy of the holiday season.

The production required the coordination of live-action performers, costumes, art direction, technical departments and visual elements designed to remain faithful to the identity of a globally established gaming IP.

For Line Production Turkey, the challenge was not simply to execute a commercial shoot, but to provide the production infrastructure required to translate a major digital entertainment property into a physical production environment.

Line Production Turkey’s own portfolio identifies Honor of Kings: Happy Holidays among its featured commercial projects, while international industry directory Screen Global Production credits LPT as the *line producer for the 2024 campaign*.

## A Global Gaming Brand During a Major Year of Expansion

The production arrived during an important period in the international growth of Honor of Kings.

In February 2024, the game officially expanded into Türkiye, the Middle East, North Africa, the CIS and South Asia, bringing those markets into an ecosystem that already counted around 100 million daily active players. More than one million players had pre-registered across the new regions ahead of the launch.

Türkiye also became an important part of the title’s international esports strategy. The first season of the Honor of Kings Global Invitational Series*was launched in Istanbul in March 2024 as part of a wider international esports investment program.

Against this backdrop, the Happy Holidays commercial represents another connection between the Honor of Kings brand and Türkiye’s growing role within the international gaming and entertainment landscape.

## International Gaming Production in Türkiye

Producing content for a global gaming IP requires a different level of coordination from a conventional advertising production.

Characters already have established identities. Costumes, props, environments and performances need to communicate the visual language players already recognize, while the live-action world must still function naturally on camera.

Through Line Production Turkey, the production benefited from local production management, crew coordination, technical infrastructure and on-the-ground execution in Türkiye.

The project also demonstrates the country’s growing capacity to host productions not only for traditional advertising, film and television, but also for the rapidly expanding gaming and esports industries.

## Line Production Turkey x Honor of Kings

For Line Production Turkey, the collaboration adds *Tencent and Honor of Kings* to a portfolio of international entertainment, technology and consumer brands that have selected Türkiye for their productions.

LPT has built its international production model around providing foreign agencies, production companies, broadcasters and brands with access to experienced local crews, locations, equipment, production management and complete filming support in Türkiye.

The Honor of Kings project represents that model at work within one of the world’s most competitive creative industries: gaming.

*A global IP. An international creative vision. Production executed in Türkiye.*

And for Line Production Turkey, another international production brought to life.

### Project Credits

*Brand / IP:* Honor of Kings
*Tencent Games Studio:* TiMi Studio Group
*Global Publisher:* Level Infinite
*Campaign:* Happy Holidays
*Year:* 2024
*Category:* Commercial
*Production:* Line Production Turkey